THE IMPORTANCE AND ROLE OF PR AND MASS MEDIA IN PROMOTING WOMEN'S SPORTS

Authors

  • Khursandova Dinora Bachelory’s student of the University of State World Language of Uzbekistan Scientific advisor
  • Odina Qulmuradova Senior Lecturer of the Department of "Information Service and Public Relations", Doctor of Philosophy (PhD) in Philological Sciences

Keywords:

Women’s sport, Sport jurnalism, Sponsorship, Female Athletes, Media Impact, Public Perception, Sport and Society, Content Creation, Digital Marketing, Women’s National Basketball Association.

Abstract

This annotation explores the crucial importance and role of public relations (PR) and mass media in promoting women's sports. It analyzes the existing problems of stereotypes, gender inequality, and neglect towards women's sports. It also examines the role of PR and Mass Media in addressing these problems, showcasing female athletes and teams, celebrating their achievements, and inspiring the younger generation to participate in sports.

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Published

2025-06-26

Issue

Vol. 16 (2025): International Conference on Linguistics, Literature And Translation

Section

Articles

How to Cite

THE IMPORTANCE AND ROLE OF PR AND MASS MEDIA IN PROMOTING WOMEN’S SPORTS. (2025). International Conference on Linguistics, Literature And Translation (London), 16, 40-44. https://top-conferences.us/index.php/ICLLT/article/view/2070

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