LINGUAPRAGMATIC MEANS OF EXPRESSING ATTITUDES IN COMMERCIAL AND POLITICAL ADVERTISING SLOGANS

Abstract

The article is devoted to the development and description of the classification, as well as the identification of the main speech technologies in the creation of advertising slogans in the English-language media at four levels: (1) Substantiation of the procedure for studying the pragmatics of advertising slogans; (2) Factors affecting the effectiveness of the author's attitude and manipulation methods of influence; (3) Linguapragmatic means of expressing attitudes in commercial and political advertising slogans; (4) Linguopragmatic and cultural-semiotic analysis of signs of English language culture in advertising slogans. All the levels indicated in the article are analyzed in detail.